DRG and GAF Launch Customer Engagement Software for Roofing Contractors

January 23, 2017

Dallas-based Diversity Resources Group (DRG) has announced an exclusive relationship with GAF, North America’s largest roofing manufacturer, to launch a cutting-edge customer engagement software. pulseM is an app that allows contractors to obtain and manage reviews both from customers as well as employees. It is available to GAF Master Elite®, Certified™, Master, Master Select™, and Premium Coating System Contractors across the U.S. and Canada to help them collect rapid customer feedback and increase social media reviews.

“The opportunity to partner with a prestigious company like GAF is a real honor. We’re extremely excited to roll this out to their 7,000-plus contractors to help improve their respective businesses,” said DRG’s Vice President of Technology Services, Chris Zazo. 

DRG’s patented technology was developed to help businesses gain real-time insight into a customer’s experience, gathering sentiment through a brief 30-45 second mobile phone survey. The technology allows customers to leave reviews via speech or text to help increase engagement. Positive reviews can be posted to social media channels, while negative reviews are sent directly to owners. This helps mitigate issues quickly before they become an issue, which also helps improve the company’s online reputation. Additionally, pulseM offers a gamified employee accountability solution, providing companies a real-time window into employee performance.

“GAF is proud to partner with DRG to bring our contractors access to this innovative web tool,” said Jim Slauson, vice president of certified programs & services at GAF.  “pulseM is a great example of our commitment to helping our customers build their businesses.”

“Most businesses really struggle with gathering meaningful customer insight,” said Zazo. pulseM is a total game-changer for companies struggling to keep their finger on the pulse of how their customers really feel about them and their service. It’s fast, natural, and easy for the customer, yielding incredible participation rates of 35-50%, and offers instant, actionable insights for business owners.”

For more information about DRG, visit DiversityTechnology.com. GAF factory-certified contractors can contact their local Territory Manager for more information on accessing pulseM.