Financial Times: Three ways Big Tech got it wrong

Brooke Masters of Financial Times reflects on how real-world challenges require real-world solutions—not just digital solutions. “Standard’s effort to take on Tesla’s residential solar panel business,” Masters writes, “is a case in point.”

“The real world is just messier. Even if you have a great car, you have to build it at a factory. You have to find land, you have to get it zoned. you have to find people. It’s not something that can be A-B tested.”

— David Millstone, Co-CEO of Standard Industries

Read the full column here.